The holiday season could be so much more. For you. For your employees. For your clients. And for deserving, underserved, underappreciated people in your community.

In part 1 of our Christmas or Holiday Charity Shopping Events last week, I talked about WHY you should set up something each year in your community. If you haven’t seen that video, flip back to last week. It’s important and it’ll transform your holiday season.

Today’s about the HOW. Because some of you hit me back about how much we spend, where and all those sorts of details. We worked with a local store manager to set up a purchase order (PO) account, so during the event we charge all purchases to that account, then pay the full bill at the end of the day.

Now I understand this scale might be too big or too small for what you might have in mind around a holiday shopping event. That’s not the point. THE POINT is serving other people in need, branding yourself inside the community and taking action to improve the lives of people around you.