Today is about Step #1. Getting started.

What is the first step to naming your sales process and the plan you’re giving prospects?

Start with these questions for me:

• What makes your business unique?
• What services do you provide?
• What the purpose of our industry?
• What are the benefits to your consumer?
• How are you different?
• How does your process help the prospect?

You could even draw a chart that shows…

Left hand column, “What do you provide?” – This is the what, the feature, the thing.

Rand hand column, “How does this benefit the client?” – This is the how, the benefit, the real impact. If you wanted to get REALLY good here, you could even think about driving beyond the WHAT, beyond the HOW and into the WHY for a killer sales process and plan!