Drip.
Drip.
Drip.

No, we’re not talking leaky faucets.
And we’re not talking drip like your new sneakers, Cardi B or a 21 Savage rap video. And we’re not talking about any other piece of your fashion game.

This drip is STRATEGIC, INTENTIONAL marketing pieces sent to your leads after they initially raise their hand. We’re talking drip marketing before prospects ever set foot in your office.

These people might raise their hand at a seminar, because of a referral, from a radio spot, television, informational event or from an online webinar or lead funnel you launched. It doesn’t matter.

What DOES matter is that you have a process to DRIP. Because it’s a safe bet most of your competition isn’t. At best, they’re sending a stale confirmation letter and making a call that sounds like something you get before your teeth cleaning. If you wanna be different, you gotta drip.

Steady communication keeps you top of mind with prospects. Like we all know, that increases the likelihood of them showing up for their appointment and being engaged when they’re with you! Steady, strategic, intentional drip marketing.

Next week I’ll cover detailed appointment drips proven to work.