The past couple weeks we’ve talked about why you need to quit selling product. At the point of sale, at the time your prospect is making a decision, no one should be looking at a company-provided illustration, prospectus or pitch sheet. No more yellow pads and no more decisions made with a product brochure open.

So, the questions are…

What should the plan you’re showing clients be called? What about the entire planning process? And together, could we create something that will make a difference for decades?