For humans during the last Ice Age, fire was a big deal. So much that nomadic tribes developed tools to allow them to travel with it. These handy contraptions, known as fire pots, housed burning embers that could be used to spark a larger fire at any time, in any condition — rain or snow.

Interesting, right?

But what do prehistoric nomads staying warm on the frozen tundra have to do with you finding new prospects? And keeping em HOT? More than you might think.

Like the embers in those fire pots, the leads in your business, that you spent a lot of money and time to find, can cool off very quickly if you don’t keep them warm — making it much harder to convert them into clients later on.

We’ll do this through a simple “Keeping Your Lead Embers Hot” process. More soon.